Multimedia Nova Corporation (MNC) is a publicly traded company (MNC.A on the TSX Venture Exchange) and is Canada's diversity publisher/printer-of-choice for clients here and around the world. Through its four subsidiaries - Multicom Media Services, Diversity Media Services, NewsWeb Printing & Distribution, and World Télémonde - the company maintains its leadership as a distinctive communications company in the fields of publishing, multicultural marketing, printing and distribution, broadcast and new media.

As owner-publishers of over 25 publications (newspaper, online and specialty supplements), including 16 newspapers for the greater Toronto area in four of the city's top six languages and one newspaper in Montreal, Multicom Media Services is the home of Corriere Canadese, the Italian daily newspaper, now in its 54th year and Tandem, its English-language weekend edition; Correo Canadiense (Spanish weekly); Nove Ilhas/O Correio Canadiano (Portuguese weekly); Insieme (Italian weekly in Montreal); Vaughan Today (weekly); and the Town Crier group of community newspapers (11 monthly publications covering 10 markets in some of Canada's most affluent neighbourhoods.) Multicom also produces a number of specialty print publications and guides, as well as accompanying media web sites for its print properties.

Diversity Media Services ("DMS"), the company's multicultural marketing subsidiary, is designed to be the conduit between advertisers and cultural, multicultural and community media in Canada. DMS currently represents all products and services offered under MNC's umbrella group, plus more than 100 publishers of over 35 language/cultural-specific publications, and is therefore positioned to respond to ongoing market changes in media and Canadian demographics.

MNC's printing and distribution subsidiary, NewsWeb Printing & Distribution Inc., offers services to its sister subsidiary Multicom Media and also prints approximately 40 publication titles per month for external clients in Canada and abroad. World Télémonde, MNC's broadcasting subsidiary, recently received regulatory approval for its two digital television licenses (World News and Doc TV and World Television Network).

In November 2004, Mr. Iannuzzi, the founder of Corriere Canadese and President/CEO of Multimedia Nova, passed away and, building on the foundations of his vision, the next three years saw the transformation of MNC's platforms. Under Ms. Abittan's direction, the company launched many specialty publications, acquired two new publications, launched a community publication in Vaughan, realigned NewsWeb to better reflect its mandate, and created a public relations office to work with international clients. The frequency of the tri-weekly Spanish language newspaper was reduced to a weekly, and a daily online edition was launched to respond and capture a wider Spanish-speaking audience.

The Corporation identified the need to create critical mass within the markets it served, particularly as it related to its cultural and multicultural markets. In 2005, the Corporation began aggressively re-branding itself as 'Media for the New Mainstream'. Seizing the opportunity of demographic changes and declined readerships of the mainstream media, the company took on the leadership role of subscribing to media monitoring agencies (which traditionally allowed only mainstream media memberships) in order to add credibility to the Corporation's markets. Since that time, the Corporation has been successfully recruiting support from other multicultural publishers to create critical mass.

To achieve the latter goal, the Corporation began drawing on its many years of experience, the expertise of its talented team of 150 employees (of which 90% are born outside of Canada), as well as engaging potential clients to determine and strategically align their objectives with MNC's products and services.

Currently, the company through its own products, services and partner publishers, tap in to over 1,200,000 households each month in niche markets with products that are read cover to cover, with deeper readership penetration and relevant content. Its websites generate an average of 1,300,000 page views each month - over 300,000 readers remaining on the sites for an average of 22 minutes.

The company has been extremely proactive in educating Canadian marketers about speaking to the widest audience possible. The notion that consumers' behaviour is culturally related has been and continues to be challenged and advertisers are paying attention. MNC's geographic markets, primarily in the GTA hosting the most diverse Canadian population, have placed it in a unique position of creating an opportunity second to none.

The company's vision is to create a Canadian brand fostering the concept of "Fiercely Canadian" and "Proud of our roots." It also believes that communities gather in gravity points, and not "ghetto's", and that these gravity points act as a support system for newcomers and cultural validation of mature cultures. The company believes that all Canadians deserve to be informed and although most speak English, multicultural media fills an innate emotional need and, in many cases, is the only source of information.

MNC believes that Canada's population, although not representative in numbers, can be a viable market to corporate Canada provided that the "selective" approach in targeting them is no longer valid. By virtue of its staff, experience and credibility, MNC remains at the forefront of being a conduit for discussion, action and leadership within the Canadian multicultural market.

To read more about Multimedia Nova, please visit their web site .